redefining the narrative of Sub-Saharan Africa

The early 2000’s witnessed the explosive birth of African Rap, drawing its power from the golden era of hip-hop across the Atlantic. Pioneers like Eedris Abdulkareem emerged with raw and unapologetic street anthems like ‘Jagga Jagga’ which resonated with a generation hungry for change. The lyrics addressed corruption, poverty and injustice with unsugarcoated truth that struck at the heart of Africa’s struggles, earning rap a devoted following and continual airplay in the continent. As the genre evolved, so did its sound, with artists like Dagrin, Olamide and Kuli Chana infusing it with pure African flavor through infectious rhymes in native…